As awards season marches on, Italian menswear brand Brioni is tapping a Hollywood powerhouse for its latest drop.
American actor Oscar Isaac is the face of the label’s spring/summer 2024 campaign, debuting in print, online and on billboards around the world. Capturing the “spirit of slow luxury,” the A-lister is also being announced as the newest Brioni brand ambassador.
“We are delighted to partner with Oscar Isaac, who is the embodiment of the Brioni man: charismatic, authentic and with a strong personal style,” said Mehdi Benabadji, CEO of Brioni, in a statement.
“His natural allure and charisma strengthen the House’s notion of effortless modern elegance.”
Mr. Isaac is a major signing for the brand, frequently appearing in blockbuster films and having become a staple at industry award ceremonies.
The campaign, shot by British photographer Josh Olins, places the actor in a stripped-down set with a black background. The collection’s ready-to-wear and tailoring, and Mr. Isaac’s individuality, are showcased through selective and atmospheric lighting.
Several pieces from the selection are worn by the star in photos and videos. The imagery shows off the tactile experience of wearing high-end clothing, spotlighting the experiential nature of quality materials.
The whole lineup is now available on Brioni’s website and in-store.
“It’s truly a pleasure to be named house ambassador,” said Mr. Isaac, in a statement.
“I respect Brioni’s commitment to quality and I’m proud of this first chapter of our collaboration,” he said. “It embodies the perfect blend of timeless sophistication and contemporary flair, which I think speaks to what Brioni is all about.”
